5 Hacks to Make Sure All Roads Lead To YOU

5 hacks to increase traffic to your store using mobile marketing.
Engagement. Engagement. Engagement. Engagement. Engagement.
  1. 20% of your customers drive 80% of your business, so make sure you are focusing your efforts on keeping them engaged with your business and thinking of you even when they are not on-site. The best way to do this is through a loyalty program that engages these customers via text message marketing. The loyalty rewards entice them join your program and the regular engagement with offers and information of value keep them coming back.
  2. Highly-engaged customers become your EVANGELISTS. They become experts on your brand and if you make it easy for them, they will actively share offers you text out with their friends, expanding your database even further.
  3. Highly-engaged customers are LOYAL and will stick with you for the long haul. They are also the most responsive, since they have to give you permission to send text offers, when one comes in, they will read it. Quickly. 98% of all text messages are read within 5 minutes. There is no more effective form of communication available today.
  4. Be generous with your rewards program. Don’t make customers leap over tall buildings for a meager discount. They will tire quickly of this and opt out. When calculating what you can afford to give back to customers, calculate what their likely total spend might be over 5-6 visits and then rebate them 10% back once they reach that milestone. If it takes your customer more than a few months to reach the 6th visit, then lower the bar. It’s better to reward more often than to make a customer wait so long that they have forgotten why they joined your program in the first place.
  5. Make sure all offers you text out are of value to your customer. There can be an occasional informational text, but make sure you pepper those with regular promotional discounts, early access or other special things not available to the general public. And make sure you offer an incentive to join your program. Those businesses which offer a sign-up incentive see their databases grow 500% faster than those that do not offer anything.

How a Small Business Can Play In the Big Leagues

4 Ways a small business can compete with the big guys

Today, Competition is EVERYWHERE: Online, Down the Street and Even In The Adjacent State

The big brands have been doing this for at least a decade. The smaller business is very late to the party, but I have proof that it’s never too late to belly up to the bar.

4 Ways to Compete Effectively Today

  1. Take back control of your database. If you are using facebook as you sole website, you have ceded control of literally everything to a 3rd party closed ecosystem. If you are counting on all your followers to see every post you make you are sadly mistaken.
  2. Understand where your customer’s attention is today. It’s on their phone. More than 95% of the US population now owns a smart phone. People glance at their phone literally ALL DAY LONG. This is where you should be communicating with them.
  3. Forget about developing an app, unless you are a HUGE brand like Starbucks, or Facebook or Twitter – something that people are likely to interact with daily. If you are a small business, save your money. Statistics show that 49% of people who initially download an app (usually to get that juicy join offer) will abandon using it within 30 days.
  4. Remember back around 1996 when email was a really new tool for marketing? Everyone jumped on building a database so they could send out communication to their customers to keep them connected and engaged. Well, email readership is tanking because there is so much spam that has infiltrated the system. When you build a database of your customer’s MOBILE numbers, you will have an invaluable way of reaching them instantly on the device they prefer and will see a nearly 100% read rate within about 5 minutes.

Because Mobile Marketing is Highly Regulated, There Is No Spam

Customers are required to give you explicit permission to opt into your program and if regulations are followed correctly, instructions on how to opt out should they change their mind should come with every communication,

Mobile Marketing Is Where Email Marketing Was in 1997.

Only 38% of businesses are leveraging this powerful tool, yet nearly 83% of consumers wish their favorite stores and brands communicated with them via text. Send a text and watch your traffic spike.

Analytics after a text message goes out. Watch traffic spike!

Opportunity Knocks. Will You Answer?

Those businesses that have jumped onto the mobile marketing highway have seen huge benefits. Our typical ROI ranges between 300-600% varying by type of business. If your business relies on repeat business, you should be moving in the direction of a mobile marketing program.

Mobile High 5 provides small businesses major league tools at minor league prices

How To Get S’More Customers

How to get more customers
Summertime Isn’t About Kicking Back and Relaxing. Not For A Small Business Owner!

After someone does business with you, then what?

Imagine someone walks in and make a purchase, buys a service or dines in your restaurant. You’re happy, because they increased your revenue for that day. But now what?

How Do You Get Them Back?

Did they have a good experience? You really don’t know unless they left you a review. They paid their bill. That’s good. You don’t know where they live, or why they stopped in. Or how to get them back.

Now what if you could build a long lasting relationship with that customer? That’s a big ask of someone to do within a 30 second to 1-minute transaction window. It requires ongoing engagement. Who has time for that? Small business owners already wear too many hats.

Mobile High 5 helps generate new online reviews for customers, then streams just the 4/5-star ones right to your website, so new customers can find you.
We help generate new online reviews for you and send just the 4/5-star reviews to your website,
so new customers will find you.

This is where Mobile High 5 does its magic. We ensure those dollars spent come back in the door another time. And another time and when they come back we are going to incentivize them to spend more. Thanks to technology and innovative processes, we leverage the power of texting, sweepstakes, rewards, promotions, and reminders to call people back into your place of business. All without the need for customers to download an app.

Customized to you, we develop a plan based on your business goals and marketing strategies so we maximize customer engagement to build a long and meaningful relationship which ensures repeat business.

And we do it by providing white glove service. With ridiculous responsiveness to our clients.


“Mobile High 5 is a great way to reach out to customers. Their team is extremely responsive and this allows for quick turn around w promos. Very happy with them.” – Greg Ramirez, Exton Beverage

Marketing Is Challenging For a Small Business.

We know. We Are One.

3 Reasons To Build a Database of Your Customer’s Mobile Numbers

Why This Should Be Your #1 Goal in 2019

The importance of building a database of mobile customers.
Build This Now. Reap The Benefits During the Holiday Season!
  1. Control When Your Messages Are Read. Unlike third-party social platforms a low percentage of business posts are seen (unless you promote with paid ads.). Why put social platforms in complete control of reaching your customer?
  2. Texts Are The Most Effective Form of Communication Today. Email read rates are dipping at around 10-20%. Social media posts – only a fraction of your followers will see those messages and in both email and social media, you have to WAIT for your customers to get around to checking these channels. Texts see read rates of 98% within 5 minutes. Unbeatable!
  3. Capture data on what your customers spends, when they spend it, who they are, even where they are, so you can customize messages to target them in a way that drives them back in the door. With text marketing, you can send different messages to different parts of your database, increasing your ROI!

Mobile marketing is permission-based, so any customer who has joined your mobile club has literally given you permission to send advertising to their personal phone. How many unread text messages do you have? Same with your customers. This is why building your mobile database should be your TOP goal for 2019.

Make sure each message you send has value and they will stay in your club forever. Loyalty goes both ways.

Thank your customers and they'll become customers for life. Mobile High 5 makes this easy.

Can I Buy A List of Mobile Numbers and Start Texting Them?

Not If You Want To Run Your Program In A Legally Compliant Manner.

Text message marketing falls under the same regulatory body as Robo calls. Customers have to give advance and explicit permission in order for you to send text messages to them. Additionally, each message must contain information on how to opt out of a campaign after they have opted in.

In short, the customer is in charge here, so it is important that your text marketing campaigns offer something of value with each communication. Something of value doesn’t mean a discount with each message…it means information that is of value to your customers. If you are a restaurant, it could be information about your catering menu, or the fact that you have a really cool band playing Saturday night. If you are a retail store, it could be information about an upcoming trunk show, or a fundraiser where a portion of your sales goes to a nonprofit. If you are a spa, it could be last minute openings you have that you’re willing to discount to fill. If you are a car wash, it could be a rainy day offer on detailing – who thinks of a car wash when it’s raining? Remind them you are still open and welcome them.

When You Begin Your Campaign, Focus ALL Your Attention On Getting People To Opt In: Create a Tribe

Everyone wants to be a part of something special. Create your own tribe.

American Express coined the term “Membership Has Its Privileges” ages ago and it stands as one of the iconic marketing campaigns even to this day. It convinced millions to think that by carrying the American Express card they were somehow elevated over those who simply carried a Mastercard of VISA.

In the same way, create your own tribe, your own VIP club and regularly engage with this group. Make them feel special to you, because they are. They represent your best customers. Reward them with special information and offers and they’ll reward you by spending more money and visiting you more often.

Ever Hear of The Term A/B Split?

Conducting A/B split testing makes your marketing smarter

Curious How Text Message Marketing Competes With Social Media Marketing? Run an A/B Split Campaign

To small businesses, this may be a new term for them. The A-B split is a method of testing the effectiveness of marketing methods or media. So, run a campaign specifically to your mobile database of customers on one day. Make a compelling offer that is available JUST for them and JUST for that day.

Follow that up with an offer the NEXT day and post that ONLY on social media. Again, make sure your offer is good for JUST that one day.

Now Compare The Results

mobile marketing analytics for boutique
Analytics in A/B testing for A Boutique. May 15 a text was sent about sales event. May 16 it was announced on social media. https://www.mobilehigh5.com

Is Text Message Marketing Intrusive? How To Make Sure You Aren’t Annoying Your Customers

If I got a text message out of the blue from a business, I would DEFINITELY think it was intrusive. And annoying. It would color my opinion of that business because I didn’t ask for you to intrude on my personal phone.

It would also be illegal. I repeat. Illegal.

To Run An Effective Mobile Marketing Program, You Must Follow The Rules.

Text marketing, by law, is permission based. To run a legally compliant program, you MUST obtain explicit permission from your customer before you can communicate with them on their personal mobile phone. There are many DIY text message operators today that skirt this law, or don’t fully inform the people using their platform about all the rules they must follow in order to avoid trouble….the least of which will be annoying your customer. That is why I recommend you work with a full service partner such as Mobile High 5.

If you violate the law, there can be a fine of $500- $1500 PER text message sent. So if your database is 1,000 people (a reasonable database for a small business) that could be a HUGE fine. Plus, on top of the fine, the short code the message was sent on can be suspended and those costs upwards of $8,000 to provision.

Run Your Program With Transparency. With Honesty. Your Customers Will Repay You In Spades.

So as you can see, annoying your customer is NOT the biggest thing to worry about. That said, if you run your program correctly, text message marketing can make a HUGE impact on your bottom line. Think about it. The customers who have signed up to be on your mobile program, have given you explicit permission to send them advertising right to their personal phone. And everyone has only one phone today, right? These people are typically your best customers. Treat them well, send them juicy offers and announcements. They will repay you in spades.

Because your texts will come in on the same channel as personal messages, they will see readership of 98% within 3-5 minutes. All phones light up when a message comes in. Texts cannot be turned off like an app notification can and messaging is native to every smartphone. Text marketing programs bring extremely high ROI and just get better the longer you run them.

What questions do you have for me about Texting and compliance with the law? Post them in the comments and I’ll answer them in a future post.