Does Your Business Need More Staff?

Today, the labor market is tight. It’s difficult to reach applicants and even more difficult to make sure they fit your needs.

Let candidates apply for your job via text message! Engage potential candidates anywhere, anytime. Automate your pre-screening and fill your openings faster.

Leverage Mobile To Instantly Provide Applicants Info On Your Business, A Link to Applications and Resources – Right On Their Phones!

You need more applicants, Mobile High 5 can help you reach them!
Engage Applicants Right On Their Cell Phones!

Get easy-to-use tools to engage applicants automatically, pre-screen them and reach them more easily using few resources. Hire faster!

Mobile Communication makes hiring a breeze! For a demo on how this works, text NOWHIRING to 55678 for more details.

Can I Buy A List of Mobile Numbers and Start Texting Them?

Not If You Want To Run Your Program In A Legally Compliant Manner.

Text message marketing falls under the same regulatory body as Robo calls. Customers have to give advance and explicit permission in order for you to send text messages to them. Additionally, each message must contain information on how to opt out of a campaign after they have opted in.

In short, the customer is in charge here, so it is important that your text marketing campaigns offer something of value with each communication. Something of value doesn’t mean a discount with each message…it means information that is of value to your customers. If you are a restaurant, it could be information about your catering menu, or the fact that you have a really cool band playing Saturday night. If you are a retail store, it could be information about an upcoming trunk show, or a fundraiser where a portion of your sales goes to a nonprofit. If you are a spa, it could be last minute openings you have that you’re willing to discount to fill. If you are a car wash, it could be a rainy day offer on detailing – who thinks of a car wash when it’s raining? Remind them you are still open and welcome them.

When You Begin Your Campaign, Focus ALL Your Attention On Getting People To Opt In: Create a Tribe

Everyone wants to be a part of something special. Create your own tribe.

American Express coined the term “Membership Has Its Privileges” ages ago and it stands as one of the iconic marketing campaigns even to this day. It convinced millions to think that by carrying the American Express card they were somehow elevated over those who simply carried a Mastercard of VISA.

In the same way, create your own tribe, your own VIP club and regularly engage with this group. Make them feel special to you, because they are. They represent your best customers. Reward them with special information and offers and they’ll reward you by spending more money and visiting you more often.

Ever Hear of The Term A/B Split?

Conducting A/B split testing makes your marketing smarter

Curious How Text Message Marketing Competes With Social Media Marketing? Run an A/B Split Campaign

To small businesses, this may be a new term for them. The A-B split is a method of testing the effectiveness of marketing methods or media. So, run a campaign specifically to your mobile database of customers on one day. Make a compelling offer that is available JUST for them and JUST for that day.

Follow that up with an offer the NEXT day and post that ONLY on social media. Again, make sure your offer is good for JUST that one day.

Now Compare The Results

mobile marketing analytics for boutique
Analytics in A/B testing for A Boutique. May 15 a text was sent about sales event. May 16 it was announced on social media. https://www.mobilehigh5.com

5 Ways To Get Customers Back (and Increase Profits!)

Post Summary:

• The difference between those companies which grow and those which don’t is whether they pay attention to their existing customers. The more customers you keep coming in the door, the more likely you will achieve your business goals.

• It costs 6-7 times what it costs to keep a customer than it does to find that new customer. So why are companies focusing so much on generating new customers?

• The biggest hurdle for most is where to begin. In this blog post, I will share 5 easy strategies that you can use to keep your existing customers happy and over the long term, this will increase your profits for much less investment.

The Success Rate of Selling To An Existing Customer is 60-70% vs only 5-20% For A New Customer.

MYTH: You have a GREAT product/service. Customers Will Stick With You.

Why do customers leave?

1% Die

3% Move

5% Gets a Friend to Provide Service

9% Are Persuaded to Go To A Competitor

14% Are Dissastisfied

68% Believe You Don’t Care About Them

68% Need Constant Convincing That You Care

A business the “gets this” and invests in customer retention does so because it is the biggest revenue driver they have, according to KPMG.

5 Reasons You Need To Care About This

  1. You will see more revenue. These customers already have bought from you, so unless you really screwed up, they will buy again. They already trust you and you already know something about them so you will find it easier to develop offers that compel them to action.
  2. Less Marketing Is Necessary. You’ll spend less time because you won’t have to ALSO find them and convince them to buy, so you’ll spend less on marketing. A new customer costs 16 times more to maintain than an existing one. If you have a restaurant, studies show it takes 4 visits by a customer before they become a regular.
  3. Get Feedback So you Can Improve Their Experience. All you have to do is ask for that feedback and your existing customers will likely provide it. They will feel honored to have been asked and you’ll gain valuable insight that you can use to improve your offering.
  4. Higher Profits. Selling new customers often requires price discounting. Selling to your existing customers is based on value. They will be more receptive got up-selling and cross selling because THEY ALREADY TRUST YOU. According to Gartner Group, 80% of your revenue comes from just 20% of your customers, so reward them and show them you care!
  5. Lower Costs. A small 5% increase in customer retention can increase a company’s profitability by 25-95% according to The Harvard Business School.
80% of Your Business Comes From Just 20% Of Your Customers, so Thank Them!

Fastest Way To Retain Customers Is Through Loyalty Programs

The easiest way to build a database today and to know you’ll be reaching customers directly is to go MOBILE. Customers only have one phone yet have multiple emails. Relying on email marketing or just social media is based on a strategy of HOPE.

With Mobile marketing, you are reaching your customers right where their attention already is, on their personal phone. A whopping 98% of your messages are read within 5 minutes. Include an incentive and those customers come back in more often. Add a loyalty program that rewards customers for coming back and it acts as a multiplier.

Mobile Loyalty Program In Action

Mobile marketing is permission based, so only those who have given their number willingly will join your program. You will find those are your best customers. They are the folks who want to engage with your business. Regularly. And isn’t that the best customer to have?

Interested in learning more about how a loyalty program might work for your business? Contact me for a no obligation 1-to-1 tutorial.

Is Text Message Marketing Intrusive? How To Make Sure You Aren’t Annoying Your Customers

If I got a text message out of the blue from a business, I would DEFINITELY think it was intrusive. And annoying. It would color my opinion of that business because I didn’t ask for you to intrude on my personal phone.

It would also be illegal. I repeat. Illegal.

To Run An Effective Mobile Marketing Program, You Must Follow The Rules.

Text marketing, by law, is permission based. To run a legally compliant program, you MUST obtain explicit permission from your customer before you can communicate with them on their personal mobile phone. There are many DIY text message operators today that skirt this law, or don’t fully inform the people using their platform about all the rules they must follow in order to avoid trouble….the least of which will be annoying your customer. That is why I recommend you work with a full service partner such as Mobile High 5.

If you violate the law, there can be a fine of $500- $1500 PER text message sent. So if your database is 1,000 people (a reasonable database for a small business) that could be a HUGE fine. Plus, on top of the fine, the short code the message was sent on can be suspended and those costs upwards of $8,000 to provision.

Run Your Program With Transparency. With Honesty. Your Customers Will Repay You In Spades.

So as you can see, annoying your customer is NOT the biggest thing to worry about. That said, if you run your program correctly, text message marketing can make a HUGE impact on your bottom line. Think about it. The customers who have signed up to be on your mobile program, have given you explicit permission to send them advertising right to their personal phone. And everyone has only one phone today, right? These people are typically your best customers. Treat them well, send them juicy offers and announcements. They will repay you in spades.

Because your texts will come in on the same channel as personal messages, they will see readership of 98% within 3-5 minutes. All phones light up when a message comes in. Texts cannot be turned off like an app notification can and messaging is native to every smartphone. Text marketing programs bring extremely high ROI and just get better the longer you run them.

What questions do you have for me about Texting and compliance with the law? Post them in the comments and I’ll answer them in a future post.

What Exactly Is Text Message Marketing and Why Is It So Important?

What’s all this buzz about text message marketing or SMS advertising about anyway? Why should you be thinking about moving in this direction?

Most small businesses have been relying on a combination of social media and email marketing. Think about it. How many unread emails do you have right this minute? Me? I have 345, split across the three emails I own.

Now…how many unread text messages do you have? None to maybe a few.

That is typical of most people. The reality today is that email readership is dropping. Social media is waning. What is happening is we are all migrating to communication methods like messaging, snapchat, texting and the like because — it’s easier. Phones have become stitched to our sides; they are our primary way of navigating our lives. We check our smart phones repeatedly throughout the day.

Isn’t this where your advertising should be? Reply in the comments what your main concern is with communicating with your customers this way. Have you tried text message marketing?