How a Small Business Can Play In the Big Leagues

4 Ways a small business can compete with the big guys

Today, Competition is EVERYWHERE: Online, Down the Street and Even In The Adjacent State

The big brands have been doing this for at least a decade. The smaller business is very late to the party, but I have proof that it’s never too late to belly up to the bar.

4 Ways to Compete Effectively Today

  1. Take back control of your database. If you are using facebook as you sole website, you have ceded control of literally everything to a 3rd party closed ecosystem. If you are counting on all your followers to see every post you make you are sadly mistaken.
  2. Understand where your customer’s attention is today. It’s on their phone. More than 95% of the US population now owns a smart phone. People glance at their phone literally ALL DAY LONG. This is where you should be communicating with them.
  3. Forget about developing an app, unless you are a HUGE brand like Starbucks, or Facebook or Twitter – something that people are likely to interact with daily. If you are a small business, save your money. Statistics show that 49% of people who initially download an app (usually to get that juicy join offer) will abandon using it within 30 days.
  4. Remember back around 1996 when email was a really new tool for marketing? Everyone jumped on building a database so they could send out communication to their customers to keep them connected and engaged. Well, email readership is tanking because there is so much spam that has infiltrated the system. When you build a database of your customer’s MOBILE numbers, you will have an invaluable way of reaching them instantly on the device they prefer and will see a nearly 100% read rate within about 5 minutes.

Because Mobile Marketing is Highly Regulated, There Is No Spam

Customers are required to give you explicit permission to opt into your program and if regulations are followed correctly, instructions on how to opt out should they change their mind should come with every communication,

Mobile Marketing Is Where Email Marketing Was in 1997.

Only 38% of businesses are leveraging this powerful tool, yet nearly 83% of consumers wish their favorite stores and brands communicated with them via text. Send a text and watch your traffic spike.

Analytics after a text message goes out. Watch traffic spike!

Opportunity Knocks. Will You Answer?

Those businesses that have jumped onto the mobile marketing highway have seen huge benefits. Our typical ROI ranges between 300-600% varying by type of business. If your business relies on repeat business, you should be moving in the direction of a mobile marketing program.

Mobile High 5 provides small businesses major league tools at minor league prices

Can I Buy A List of Mobile Numbers and Start Texting Them?

Not If You Want To Run Your Program In A Legally Compliant Manner.

Text message marketing falls under the same regulatory body as Robo calls. Customers have to give advance and explicit permission in order for you to send text messages to them. Additionally, each message must contain information on how to opt out of a campaign after they have opted in.

In short, the customer is in charge here, so it is important that your text marketing campaigns offer something of value with each communication. Something of value doesn’t mean a discount with each message…it means information that is of value to your customers. If you are a restaurant, it could be information about your catering menu, or the fact that you have a really cool band playing Saturday night. If you are a retail store, it could be information about an upcoming trunk show, or a fundraiser where a portion of your sales goes to a nonprofit. If you are a spa, it could be last minute openings you have that you’re willing to discount to fill. If you are a car wash, it could be a rainy day offer on detailing – who thinks of a car wash when it’s raining? Remind them you are still open and welcome them.

When You Begin Your Campaign, Focus ALL Your Attention On Getting People To Opt In: Create a Tribe

Everyone wants to be a part of something special. Create your own tribe.

American Express coined the term “Membership Has Its Privileges” ages ago and it stands as one of the iconic marketing campaigns even to this day. It convinced millions to think that by carrying the American Express card they were somehow elevated over those who simply carried a Mastercard of VISA.

In the same way, create your own tribe, your own VIP club and regularly engage with this group. Make them feel special to you, because they are. They represent your best customers. Reward them with special information and offers and they’ll reward you by spending more money and visiting you more often.