Ever Hear of The Term A/B Split?

Curious How Text Message Marketing Competes With Social Media Marketing? Run an A/B Split Campaign

To small businesses, this may be a new term for them. The A-B split is a method of testing the effectiveness of marketing methods or media. So, run a campaign specifically to your mobile database of customers on one day. Make a compelling offer that is available JUST for them and JUST for that day.

Follow that up with an offer the NEXT day and post that ONLY on social media. Again, make sure your offer is good for JUST that one day.

Now Compare The Results

mobile marketing analytics for boutique
Analytics in A/B testing for A Boutique. May 15 a text was sent about sales event. May 16 it was announced on social media. https://www.mobilehigh5.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s